Over 20 years practical experience in User Experience, Business Transformation, Digital & Ecommerce. Creative, visionary, technical, strategic and tactical - with a positive attitude and entrepreneurial style. A unique blend of experience from large corporates to SMEs, third-sector to own businesses. Proven track record of leading successful digital transformation supporting organisational goals and growth objectives.
2023 - Present
Global community of fashion professionals, The Fashion Guild.
2022 - Present
UK based 3D and digial fashion agency, and Get-Stitched, clothing alterations & repairs in Chesterfield.
2018 - Present
Supplier of premium supplements and nutraceuticals.
March 2022 - October 2023
February 2020 - March 2022
March 2016 - February 2020
Leading the digital transformation of YHA, to drive online growth and deliver better, faster and cheaper digital solutions for customers. Responsible for the growth, vision, strategy and delivery of digital at YHA - including all online platforms and websites, mobile apps, digital marketing (PPC, Display, Programmatic, Video, Social Media, Online Travel Agents and distribution) alongside developing and leading YHA's ambition to innovate and utilise new digital solutions, both online and in-hostel, to improve customer experience, awareness and revenue growth.
July 2013 - March 2016
Head of the E-commerce team, with direct responsibility for the management, strategy, improvement and growth of the organisation's entire online presence and digital marketing. Building and growing a brand new team of seven website and online marketing specialists, transforming the fortunes of the organisation's digital channels. Delivered unprecedented online growth in the organisation's own websites and third party online travel agents. Reversed the sharp decline in traffic and revenue in year one, significantly growing website traffic and doubled online revenue in 3 years.
Dec 2010 - July 2013
Responsible for online strategy and day-to-day management of three large e-commerce websites, including online product management, content management, customer order processing, blogging, SEO, intelligent email, digital marketing, social media, artwork creation and more.
2007 - 2010
Co-founder two small businesses offering pet products and services in England and Sweden.
1996 - 2009
Senior member of a team of network professionals providing design, consultancy, configuration, installation, testing and support of the Royal Mail Group's vast UK voice and data network. Personally responsible for multi-million pound customer data network projects and third-tier support. The Royal Mail team was outsourced to British Telecom (BT) in 2002.
1994 - 1996
Business & Management BSc(Hons) 2:1
1991 - 1994
A Level - Economics (Grade A) | Politics (Grade A) | History (Grade A) | Economics Special Paper
Received the YHA Chief Executive's Choice Award 2015.
Royal Schools of Music Grade 8 for Piano.
Lover of technology and gadgets.
Languages - English (native), Swedish (Basic).
Full, clean driving licence.
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