Jon Smith

Jon Smith

UX, Digital & Ecommerce Specialist

Associate Director of UX / Head of Digital

Personal Profile

Over 15 years practical experience in User Experience, Digital Marketing and Ecommerce, with a passion for delivering business growth through online and digital channels. Creative, visionary, technical, strategic and tactical - with a positive attitude and entrepreneurial style. A unique blend of experience from large corporates to SMEs, third-sector to own business. Proven track record of leading successful digital transformation supporting organisational goals and growth objectives.

Employment History

Associate Director of User Experience at YHA (England & Wales)

February 2020 - Present

Founder and Director of Clior Ltd.

2018 - Present

Head of Digital at YHA (England & Wales)

March 2016 - February 2020

Leading the digital transformation of YHA, to drive online growth and deliver better, faster and cheaper digital solutions for customers. Responsible for the growth, vision, strategy and delivery of digital at YHA - including all online platforms and websites, mobile apps, digital marketing (PPC, Display, Programmatic, Video, Social Media, Online Travel Agents and distribution) alongside developing and leading YHA's ambition to innovate and utilise new digital solutions, both online and in-hostel, to improve customer experience, awareness and revenue growth.

Head of E-commerce at YHA (England & Wales)

July 2013 - March 2016

Head of the E-commerce team, with direct responsibility for the management, strategy, improvement and growth of the organisation's entire online presence and digital marketing. Building and growing a brand new team of seven website and online marketing specialists, transforming the fortunes of the organisation's digital channels. Delivered unprecedented online growth in the organisation's own websites and third party online travel agents. Reversed the sharp decline in traffic and revenue in year one, significantly growing website traffic and doubled online revenue in 3 years.

E-commerce & Website Manager at Hubaco Ltd.

Dec 2010 - July 2013

Responsible for online strategy and day-to-day management of three large e-commerce websites, including online product management, content management, customer order processing, blogging, SEO, intelligent email, digital marketing, social media, artwork creation and more.

Co-founder of Dog Science and Hund Och Husdjur

2007 - 2010

Co-founder two small businesses offering pet products and services in England and Sweden.

Senior Network Designer at Royal Mail & BT

1996 - 2009

Senior member of a team of network professionals providing design, consultancy, configuration, installation, testing and support of the Royal Mail Group's vast UK voice and data network. Personally responsible for multi-million pound customer data network projects and third-tier support. The Royal Mail team was outsourced to British Telecom (BT) in 2002.

Key Skills Summary

  • User Experience / Digital Strategy and delivery
  • E-commerce & Website Management
  • Multi-channel Digital Marketing
  • Social Media Strategy
  • Digital Transformation
  • Delivering growth
  • Communicating vision & strategy
  • Leading & Managing teams
  • Digital Design and UX
  • 3rd party / Agency Management
  • Advanced User Of Windows & Mac OSX Operating Systems


University of Salford

1994 - 1996

Business & Management BSc(Hons) 2:1

Chesterfield Boys School

1991 - 1994

A Level - Economics (Grade A)  |  Politics (Grade A)  |  History (Grade A)  |  Economics Special Paper


Interests & Achievements

Received the YHA Chief Executive's Choice Award 2015.
Royal Schools of Music Grade 8 for Piano.
Lover of technology and gadgets.


Languages - English (native), Swedish (Basic).
Full, clean driving licence.

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